Rediff - Trying hard, not smart

When Google announced it was going to provide 1 GB mail space, silently another mail service here converted its mailbox capacity to 1GB even before Yahoo and Hotmail. When Gmail mailbox space was converted to unlimited - this service too converted its mailbox capacity to unlimited. Similarly its interface was converted to Ajax - second only to Gmail. It has a good news service, shopping blog etc... despite having reasonable popularity, it still fails to get the hype it deserves. Reason - in the title. May be they need to try some innovative feature - something first in the Web which will put it n the spotlight. - www.rediff.com